Songwriter Resources
Look here for information about the contemporary music industry— everything from artistic creation to business administration and promotion, professional music production technology (including specialized hardware from Mackie and Universal Audio); advanced digital audio workstations; and free audio editing software like Audacity. Here you also will find doorways into the traditional music community, detailing events, radio charts, and annual conferences and award ceremonies focused on folk, roots, and acoustic genres. Crucial guidance is offered on the financial side of music, explaining how entities like SoundExchange and SESAC manage digital performance royalties and public licensing, alongside tools from the U.S. Copyright Office for intellectual property registration and dispute resolution. Furthermore, you will find practical guides that outline robust strategies for artist promotion and audience growth across social platforms like Facebook, YouTube, and SoundCloud, including advice on successful crowdfunding and manufacturing physical media through services like Atomic Disc.
The organizations and services you listed are vital components of the music business infrastructure, dealing primarily with licensing, copyright, and royalty collection for songwriters, composers, and publishers.
Here is a breakdown of their functions:
Definitions of Key Services
| Service | Category | Function Based on Sources |
|---|---|---|
| BMI | Performing Rights Organization (PRO) | BMI represents the performance rights for songwriters, composers, and music publishers across all genres of music. It pays music royalties to creators when their songs are publicly performed. BMI licenses businesses (over 650,000) that use music, thereby bringing music and business together. Creators join BMI to manage their accounts and receive these royalties. BMI also provides a search tool called Songview to find songs by title, artist, songwriter, composer, or publisher. |
| ASCAP | Not explicitly detailed | The provided sources do not contain specific information or a definition of ASCAP. |
| SESAC | Performing Rights Organization (PRO) | SESAC is a Performing Rights Organization recognized by the U.S. Copyright office. It supports songwriters, composers, and publishers. SESAC offers Customized Blanket Music Licenses to businesses, which are required by U.S. Copyright Law if customers can hear music (live, recorded, streamed, or on TV/radio). SESAC operates on an invitation-only basis for affiliation and does not accept unsolicited submissions. |
| SoundExchange | Digital Performance Rights (Neighboring Rights) | SoundExchange is the premier music tech organization designated by the U.S. government to administer the Section 114 sound recording license. It is an independent non-profit that collects and distributes digital performance royalties (sometimes referred to as neighboring rights) from over 3,600 digital services, including Pandora and Sirius XM. SoundExchange is the largest neighboring rights organization in the world and has distributed billions of dollars to its community of over 700,000 creators. Creators can manage their royalties using the free platform SoundExchange Direct. |
| SongFile | Mechanical Licensing | Songfile is a service used to license cover songs for distribution in physical and digital formats, such as CDs, streams, downloads, and ringtones. A mechanical license is required under U.S. Copyright Law whenever you record or distribute a song you do not own or control, regardless of whether you are selling the copies. Songfile is a registered servicemark of The Harry Fox Agency LLC (HFA). |
Other Similar Services Songwriters Should Be Aware Of
Songwriters should be aware of several other services related to digital distribution, copyright protection, and metadata management, as detailed in the sources:
I. Music Distribution Platforms
These services are critical for getting music onto streaming platforms and act as the initial point of revenue collection for sales and streams.
- CD Baby: This service enables artists to distribute their music to over 150 streaming and download services worldwide (including Spotify, Apple Music, and YouTube) for a one-time setup fee, with artists typically keeping over 90% of their earnings. CD Baby also facilitates a sync licensing program which pays artists ad-share revenue for music used in videos across the YouTube platform.
- DistroKid: This service allows musicians to upload an unlimited amount of music for a single low annual price and enables them to keep 100% of their earnings. DistroKid distributes music to major stores and streaming services like Apple Music, TikTok, and Spotify, often getting the music into stores faster than competitors.
- TuneCore: This platform also offers unlimited digital music distribution to over 150 digital stores and streaming services for a yearly fee, allowing artists to retain 100% ownership and control. TuneCore also provides Music Publishing administration to track and collect performance and mechanical royalties globally.
II. Copyright and Legal Infrastructure
These federal resources ensure the protection and management of intellectual property rights.
- U.S. Copyright Office (CPRS): The Copyright Public Records System (CPRS) is provided by the U.S. Copyright Office and offers advanced search capabilities for copyright registration and recordation data. Copyright protects creations of the mind.
- Copyright Claims Board (CCB): The CCB is an alternative to federal court, available to resolve smaller copyright disputes with claims up to $30,000, making it a more efficient and less expensive option for creators. A lawyer is not required to file this electronic claim.
III. Metadata and Identification Services
Proper identification ensures accurate royalty payments and track display.
- Gracenote MusicID: A service that CD players use to recognize album names and track information. Artists should submit their new CD to Gracenote before the publicity campaign begins to ensure that when fans insert the disc, the track information is correctly pulled down for display. To submit your physical CD to Gracenote, insert it into your computer and use software like iTunes (or Apple Music on Mac) to manually enter all album/track details (artist, title, genre, year) and then use the "Submit CD Track Names" feature, ensuring you have an active internet connection for the upload to the Gracenote database. Alternatively, if using a digital distributor (CD Baby, TuneCore, DistroKid), they often handle Gracenote submission automatically when you upload your digital files.
Masterwriter
Google Docs (for co-writing and collaboration)
Onsong (a powerful, feature-rich app for storing songs, lyrics, chords, PDFs, sheet music, and much more – with scrolling charts and setlist)
Zoom Workplace
Websites:
Artists effectively build fanbases through a combination of widespread digital presence, deep engagement on social platforms, and targeted involvement in niche communities.
Key strategies involve maximizing digital distribution, creating authentic and varied content, leveraging community engagement tools, and utilizing analytics to refine outreach.
I. Comprehensive Digital Promotion and Online Presence
A strong digital foundation ensures music is discoverable and accessible across all major platforms:
- Widespread Distribution: Artists should ensure their music is available worldwide on over 150 streaming and download services, including major platforms like Spotify, Apple Music, TikTok, Amazon, Pandora, YouTube, and Deezer. Services like DistroKid and CD Baby offer unlimited uploads for a set price, allowing artists to keep 100% of their earnings.
- Central Web Hub: The dedicated artist website should serve as the central headquarters or "train station" for all online content. A dedicated site offers design control and ownership over fan relationships, protecting connections from sudden changes in social media functionality.
- Pre-Release Buzz: Marketing efforts should begin long before the album is complete. Artists should use social media to share behind-the-scenes photos and videos of the production process, studio details, or even demo/rough mixes to give fans a sense of investment and involvement.
- Data Tracking: Use URL shortening and tracking tools (like bit.ly) to monitor fan interaction, including click counts, geographical location, and interaction times. This data helps artists identify fan demographics and optimize their promotional strategies.
II. Leveraging Social Media for Authentic Engagement
Social media platforms are vital for dialogue and amplifying word-of-mouth marketing:
- Dialogue, Not Monologue: The golden rule of social media promotion is to engage your audience. Artists should foster conversation by asking questions (e.g., about the next album title or favorite logo design), listening to feedback, and letting fans feel included in the creative process.
- Platform Differentiation: Content posted on different platforms (like Twitter, Facebook, and email newsletters) should be unique to reward users for following the artist in multiple places.
- Facebook Page Utilization: A dedicated Facebook Band/Artist Page is superior to a personal profile because all Facebook users can view the content and become a fan instantly, making the content easier to share.
- Artists can sell music directly on their page using tools like the CD Baby MusicStore on Facebook, which handles transactions for MP3s, CDs, and vinyl.
- Facebook Insights acts as an analytics tool, providing demographic breakdowns (gender, age, location) and tracking interaction levels (impressions-per-post) to help improve marketing efforts.
- Video Content Strategy (YouTube & Spotify):
- YouTube: This platform is not just for video sharing but is a massive community and a top search engine for music. Artists should establish an Official Artist Channel (OAC) to consolidate all their music content.
- Promotion involves creating a variety of content for releases (teasers, lyric videos, music videos, acoustic shorts) to build anticipation and create multiple pathways for discovery.
- Artists should engage personally with viewers by replying to comments, pinning noteworthy comments, or reacting to fan-created content (e.g., via Green Screen) to turn casual listeners into dedicated fans.
- Spotify: Utilize Spotify for Artists tools like Clips (short videos sharing the artistry behind the music) and Canvas (looping visuals for tracks) to connect with listeners. Songwriter Pages and Written By playlistsshowcase an artist's catalog and help collaborators and fans discover their work.
- YouTube: This platform is not just for video sharing but is a massive community and a top search engine for music. Artists should establish an Official Artist Channel (OAC) to consolidate all their music content.
III. Niche Community Engagement
Targeting specialized groups allows artists to reach highly receptive audiences:
- Targeted Radio Campaigns: Since modern radio is fragmented, artists can focus on niche markets. Independent artists should target college, community, and public radio stations appropriate for their genre, particularly those near where they plan to tour. Non-traditional outlets like Pandora and music podcasts often welcome submissions and offer an easier route to airplay than large commercial stations.
- Industry and Genre Conferences: Participating in industry gatherings connects artists directly with promoters, agents, managers, and DJs. Organizations like the Folk Alliance International (FAI) host annual conferences featuring showcases, workshops, and networking opportunities for the folk, roots, and singer-songwriter communities.
- Online Music Communities: Engaging in specialized online forums, such as message boards for songwriters, allows artists to share finished work, seek constructive criticism on lyrics or songs, find collaborators, and participate in contests.
- SoundCloud Interaction: SoundCloud is a strong community platform for building a fanbase and getting feedback. Artists should share their music in genre-specific Groups (e.g., 'Dark Dubstep') to attract traffic. Crucially, artists must reply to every comment made on their tracks to foster dialogue and show genuine interest in their community.
IV. Long-Term Fan Relationship Management
Long-term success relies on owning and nurturing connections:
- The Email List: Despite the rise of social media, email is the most effective form of online marketing for encouraging fans to take action (like purchasing music or watching a video). Building an email list allows the artist to own the fan relationship forever, ensuring contact even if social platforms change or disappear.
- Crowdfunding: This strategy, exemplified by platforms like RocketHub, allows artists to raise capital by giving fans a sense of shared ownership. Artists must present an authentic, passionate project description, clearly conveying that the funder is vital to the project’s completion. Offering unique rewards at various price points is key to monetizing the entire fan network.
The social media platform that is vital for music searches is YouTube.
YouTube is identified as the #1 search engine for music fans and is where millions of people turn every day when they want to hear music, discover a new band, or see a live performance.
In fact, YouTube is not just considered a video-sharing platform but a massive community and one of the top search engines for music. Having a strong video presence on YouTube is practically a requirement for a successful independent music career.
Musicians should explore SoundCloud because it serves as a powerful platform for community building, feedback collection, sharing, and promotion in the early stages of their career.
Here are the specific reasons musicians should use SoundCloud:
- Community and Fanbase Development: SoundCloud is highly focused on its community aspect, allowing artists to establish new relationships and develop true fans. It is described as a great way to build a community and interact with listeners who specifically enjoy the artist's style of music.
- Receiving Feedback: The platform provides a system where people can leave precise and constructive feedbackon tracks, which can help artists make better music. It is one of the top platforms used by artists to build community and get feedback on tracks.
- Harnessing Community Engagement: By actively engaging and maintaining a lively account, artists are more likely to foster a community. A crucial strategy for success is to reply to every comment made on their tracks. This is considered one of the most powerful, yet often overlooked, ways to harness the community aspect, encouraging people to return to the artist's profile and showing genuine interest in their fans.
- Targeted Exposure via Groups: Artists can share their music in specialized Groups that are usually focused on one specific genre or subject, such as "Dark Dubstep" or "Melodic Techno". By sharing tracks with large groups relevant to their style, artists can attract a quick surge of traffic and achieve the biggest impact, particularly in groups with over 15,000 members.
- Marketing and Promotion Tool: SoundCloud can be a primary marketing tool for music releases. Artists can use embedding functions to seamlessly integrate their SoundCloud account with their website and other social platforms, such as their Facebook Page, allowing fans to listen to the music directly within those environments.
- Boosting Popularity via Free Downloads: Giving away free downloads is an excellent way to get exposure and encourage fan engagement. The number of times a track is downloaded directly contributes to its popularity on the platform, increasing its chances of appearing in other users’ streams and on the "explore" page.
- Cost-Effectiveness and Ease of Use: The platform is known for being easy to use and essentially free. Although Pro accounts offer benefits like greater download limits and the Spotlight Tab, artists can start promoting and connecting without significant financial investment.
- Professional Presence: Even major music acts use SoundCloud as a central part of their promotion repertoire. Artists can use the platform to showcase their best finished work and maintain a consistent URL extension across all social media platforms for brand consistency.